three dole logos

Redesign Logo

Overview

In this project, I re-designed the logo for Hawaii’s historically famous agricultural multinational corporation, Dole. I researched the company history and then focused upon a concept of what I wanted to convey in regards to the business’ goals, product line, and overall brand aspirations.

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Sun in the pineapple slice

As the Dole company is famously known for pineapple, I wished to represent their products as grown under an abundant amount of sunshine and the shape represents a slice of pineapple. Thus, this symbol is made prominent in the design.

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Starts with three people in rainbow state

This company was originally established with 3 people in Hawaii. I captured this in rainbow having 3 colors and 3 points which looks like the top part of the pineapple.The points faces outside, which I put the meanings of that this busiiness is going to flourish.

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Rich crops comes from rich resorces

This captures the rich sun, water, and soil that are necessary to grow nice crops.