Branding
COSMIC WATER
Overview
In this project, it was free to create anything. I tried branding and packaging for the bottled water.
BRAND STRATEGY
Positioning statement
Nowadays, people are becoming aware of just how important it is to take valuable sustenance in the form of holistic energy into our bodies. Cosmic water is a new type of unseen water. It is not just a healthy ingredient mineral laden water like we have had before. This water has a vibrant energy to it; from gemstones, moonlight, and sunlight, etc. It can be absorbed into human cells at a deep level not attainable as a normal nutrient. This new type of water, “Cosmic water”, aims to be the next level of beverage. Dive into molecular level! Subtle energy field!
Audience
It is the people who love health, are mind conscious, and are open minded.
Brand personality
Unlimited, vibrant, energetic but we are also deep and subtle!
Core attributes
Vibrant, Unlimited, Unprecedent, Energetic, Conscious, Healthy, Sustainable, Stylish, Medicinal
DESIGN SYSTEM
Vibration, Penetrating, Hologramic
The core ingredient of this water is vibration. I wanted to choose things having vibration or invisible subtle energy as symbols. I choose quartz, singing bowl, and moon. I used the hologram effect to capture that the water infused with vibration penetrates our bodies.
Universe, Unlimited, Unseen
I used threee different colored universe images.
Vibration, Atoms, Connected
I captured the ripple which shows a connection through vibration. I used dots as a line that represents the atom which is consisted of everything.
LOGO
The outline of this logo is a drop of water. I took out it and put the spiral instead to capture vibration, resonation, and the effect that it works micro to macro.
TYPOGRAPHY
The typeface of "condor" is for showing cosmic. I wanted to express "out of the box" with this typeface. At the same time, I used the typeface "LTC Goudy" to express the beauty of vibration and seriousness.
Other deliverable
Hologramic, Space, Emptiness
The information on the card is hologram color. I just put the name to represents emptiness on the front side. On the backside, there is just a vibration symbol and one message.
Final design
