This was a branding project. I did branding for the yoga wear company called "Ho‘okahi Hawai‘i". The target audience is the people who love yoga, sustainability, Hawaii, and comfy and colorful fashion. Also, it is the ones who love to be fun. Under these concepts, the paper bag material is made of bamboo. In the design, I created the O‘pihi which is an indigenous shell of Hawai'i and its' shape represents to be one "Ho‘okahi" in the Hawaiian language. I put fun and earthy color to represents the concept of fun.